Chiru Labs, the Web3 company behind non-fungible token (NFT) collections Azuki and BEANZ, and IPX, the parent company of the popular character collection LINE FRIENDS, has announced a strategic partnership today to create new opportunities for their brands and fans. The two companies will collaborate on content, merchandise, retail distribution, real-life activations and immersive metaverse experiences, initially focusing on the BEANZ NFTs and LINE FRIENDS characters. IPX has grown from LINE FRIENDS, which originated as stickers within the LINE messaging app, into an innovative intellectual property (IP) brand.
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