Binance, the world’s largest crypto exchange, is facing challenges as it attempts to re-enter the U.K. market after it suspended services in the country in October, people familiar with the matter told Bloomberg. The U.K.’s Financial Conduct Authority last year changed its crypto promotion rules, which require crypto firms to be registered with the FCA to be able to approve marketing campaigns, or to be approved by an authorized third party. In an effort to find a new partner, at least three firms who have been contacted by Binance to approve its marketing services have declined the offer after the FCA expressed concerns about the firms potentially working with Binance, according to the people that spoke with Bloomberg.
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