Binance will stop accepting new U.K. users starting Monday in order to comply with the country's crypto marketing rules, the company said in a blog post. Under the new regime – which kicked in on Oct.8 – firms that are registered with the U.K.'s Financial Conduct Authority (FCA) can approve their own ads. Failing that, companies can enlist authorized entities to approve ads for them. While Binance partnered with a firm called Rebuildingsociety.com ahead of the rules coming into effect to have its promos and ads approved in the U.K., the FCA said last week that the latter was not authorized to greenlight crypto ads.
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