CoinShares Launches “Crypto Puppies” Education Campaign in Sweden

CoinShares, Europe’s leading digital asset investment firm, has launched a new crypto education campaign in Sweden titled “CoinShares Crypto Puppies.” This new initiative is designed to improve Swedish engagement with crypto. The campaign aims to address a trend that suggests Swedes are falling behind other European nations in cryptocurrency adoption. CoinShares, in collaboration with the Swedish agency, Save Our Souls, created this campaign to promote a positive and approachable image of crypto by associating it with something the Swedish public holds dear—their dogs. Through this initiative, CoinShares hopes to make crypto investing more accessible.

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