Crypto.com Recruits Eminem For NBA Playoff Game Commercial

Crypto.com has produced a new commercial with the famous rapper Eminem that’s due to showcase during the NBA playoffs this weekend. The ad follows similar television marketing efforts from Coinbase, indicating that major sports leagues may be rewarming the crypto industry. As shared on the famous rapper’s Twitter page on Friday, the ad begins with a bird’s eye view of the Crypto.com Arena – the multi-purpose sports arena in downtown Los Angeles formerly known as the Staples Centre. According to a press release, the ad will also be showcased during a Los Angeles Kings game in the NHL Playoffs, a Formula 1 Crypto.com Miami Grand Prix next month, and at upcoming UFC Fight Night and pay-per-view events.

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