Crypto Startup Backed by Likes of Dragonfly Aims to Create Market to Trade Airdrop-Related Points

Rumpel Labs, a startup that builds tokenization infrastructure for loyalty points, distributed by many decentralized finance (DeFi) and Web3 projects, has emerged from stealth with backing from some big-names in the venture capital arena, like Dragonfly and Variant. Dishing out loyalty points to incentivize user behavior and reward early adopters, often with a promise of airdropped tokens, has become a go-to strategy in the crypto space in recent years. Airdrops, for crypto, refers to distributing free tokens or coins to users who participate in a particular blockchain network. Rumpel will have its own points program and go live in mid-September.

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