Fingerlabs, a subsidiary of digital marketing company FSN, has launched its participatory Web3 membership platform dubbed “Bling” in an effort to foray into the evolving digital landscape, according to an official press release. Bling is an all-in-one marketing solution that allows businesses to conveniently create and manage NFTs that offer membership benefits. Users can create customizable characters on Favorlet, Fingerlabs’ NFT wallet and customer management service, using clothing or accessories called “parts.” These parts are linked to benefits offered by Fingerlabs’ partner firms, usually in the form of coupons that can be used both online and offline — thus touting the name “parts NFTs.”
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