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MicroStrategy Rebrands to Strategy

MicroStrategy (MSTR) has changed its name to Strategy in a move to simplify its brand and reflect the focus of the company, it announced Wednesday. Strategy’s new logo includes the famous Bitcoin “B”, signaling the company’s Bitcoin Treasury Strategy, and the name's new primary color is orange. MicroStrategy, founded by now-Executive Chairman Michael Saylor, was primarily a software and infrastructure company since its 1989 debut. In the past five years, however, it has gradually shifted to become primarily focused on the accumulation of bitcoin, with its operating software business only a small fraction of the company valuation.


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