South Korea’s subtropical Jeju Island plans to woo millennial and Gen Z tourists by issuing NFT-powered “visitors’ cards.” The newspaper Maeil Kyungjae reported the Jeju Island Special Self-Governing Province “plans to issue a digital tourist card.” The province will issue the cards “in conjunction with a non-fungible token” on an unnamed blockchain network. The province, which has its own self-governing status and legal system, says it wants to start issuing the tokens “in the second half of this year.” The province will pilot the Tao card in the next few months and hopes to begin rolling its NFTs out to “domestic visitors” later in 2025.
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