The UK Financial Conduct Authority (FCA) has implemented a series of mandatory rules to ensure that companies providing crypto services promote their products and services openly, fairly, and transparently. The crypto market regulations in the country have put many companies in a difficult position. The stricter Financial Promotions (FinProm) practices, ranging from the ban on investment bonuses to a 24-hour waiting period for crypto investors, aim to help protect consumers from the high risks associated with crypto assets. Global crypto companies will have to comply with the new FCA rules while also ensuring consistent compliance and user experience, particularly in advanced countries.
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