The world's largest asset management firm with more than $10 trillion in AUM, Blackrock (BLK) plans on listing a bitcoin exchange traded product (ETP) in Europe, Bloomberg reported on Wednesday. The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the report. This would be the giant asset manager's first crypto-linked ETP outside of America. Blackrock's U.S.-based iShares Bitcoin ETF (IBIT) has been a wild success, accumulating nearly $60 billion in assets in just more than one year since opening for business. BlackRock's move would be the latest in a string of investment firms.
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